The Big Box Dilemma
Big box gyms are finding themselves at a crossroads. Some have boldly eliminated their entire sales staff, while others have opted for a less drastic approach, slashing training programs and sales support, leaving their teams ill-prepared to fully capitalize on membership opportunities.
Marketing (whether in-house or outsourced) has been tasked with delivering leads that will hopefully navigate the sales process on their own, from inquiry to paying member. It’s a new reality where your potential members experience little to no guidance/influence from your staff, which leaves an incredible amount of untapped potential just sitting right there in your pipeline.
Missed opportunities, decreased conversion rates, and revenue loss have unfortunately become the fallout. As sales roles continue to be eliminated and/or diminished, the member experience takes a hit, impacting the overall success of your club in an increasingly competitive market.
It’s one of the main reasons we started Fit2Sell.co, a fully remote, pay-for-performance appointment setting service designed to get your leads through the doors. Membership Reps spend at least 80% of their day just trying to get leads into the club. And without proper sales support, ongoing training, or decades of fitness sales experience, their outreach is certainly not as effective as it could be. The real kicker? Unless they’re working on 100% commission, you’re actually paying them to stay busy instead of paying them for results.
No dedicated sales team at your club? Yeah, that’s definitely becoming a thing.
Regardless of the staffing situation at your big box gym, the biggest lead drop-off we continue to see is between leads showing interest (inquiring online) and leads expressing intent (visiting your location). Once your leads are in the club the chances of them becoming a paying member jumps exponentially, even if they just meet with someone at the front desk who is paid ZERO commission for onboarding new members. At the end of the day, getting leads out of your pipeline and in through your doors continues to be the largest area of opportunity for big box gyms, and when appointment setting is on auto-pilot, it can have an enormous impact on increasing your member count.
So why consider working with a company like Fit2Sell.co? The benefits are clear. We offer a pay-for-performance model, meaning you don’t pay us to stay busy, you pay us for results. With decades of experience in the fitness industry, Fit2Sell.co understands the nuances, systems, priorities, and processes of big box gyms. We offer a remote solution that plugs directly into your existing systems, offering a lifeline for clubs grappling with dismal conversion rates.
For fitness club managers and directors navigating this changing landscape, it’s time to be open to new partnerships and ways of driving results. Risk reduction is the new ROI for the industry - so don’t let your team get left behind. Let us know when you’re ready to chat and we’ll make it happen.
