Local gyms, often operated by passionate fitness enthusiasts, find themselves facing unique challenges when it comes to getting their leads through the door. They may lack the working capital and traditional sales training enjoyed by big box gyms, and more often than not, operate as a one-person show—juggling everything from equipment maintenance to onboarding new members, leaving little time to follow up with prospects in a meaningful way.

As the fitness industry increasingly embraces NPS, questions arise about its status as the ultimate metric for member loyalty. It’s time for club operators and studio owners to challenge this assumption and delve deeper into the complexities of member satisfaction with help from Fit2Sell.co.

Big box gyms are finding themselves at a crossroads. Some have boldly eliminated their entire sales staff, while others have opted for a less drastic approach, slashing training programs and sales support, leaving their teams ill-prepared to fully capitalize on membership opportunities.